Products
L’Orèal Professionnel
IT ALL BEGAN WITH THE HAIRDRESSER.
IT ALWAYS WILL.
Since the creation of L’Oreal Professionnel, we have been committed to providing salon professionals with only the best in art, technique and technology.
Each day, we strive to provide new development opportunities for US hairstylists through superior products, innovative marketing, advanced education and access to a worldwide network of leading hairdressers.
What makes L’Orèal Professionnel unique?
-
• The expertise of the number #1 professional brand worldwide that invented modern haircolor in 1909
-
• The experience of building successful business partnerships with over 1 million hairdressers worldwide
-
• Leading research & development capabilities generated by 2,900 scientists in Paris, New York & Tokyo, earning 50 new patents each year.
-
• The unique combination of L'Oréal Professionnel's link to Parisian fashion and a close connection to US hairstylists.
Série Expert
-
• L'Oréal Professionnel offers the first complete haircare systems to treat the hair's molecular structure from the core to the surface.
-
• In-salon treatments feature Protective Pretreatments that target and fortify the hair's cortex with either AHA-Lipd Guard or Ionene G and Powerdoses that instantaneously condition the hair's cuticle and surface with Bio-Mimetic Ceramide.
-
• Professional homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits.
Texture Expert
The collections of Texture Expert empower stylists with the tools to deliver optimum performance to each hair texture while exploring their creativity, realizing their visions.
-
• fine/limp textures transform into vivacious, bodified, voluminous styles
-
• medium/thick textures transform into sculpted, smoothed or luminous styles
-
• coarse/rebellious textures transform into controlled, contoured, radiant styles
-
• Infinium provides the ultimate finish for all hair textures and couture styles
